Living Rome though Emily’s eyes is now possible: enjoy the theme wine tasting.
Emily in Paris–inspired tours have quickly become one of the most captivating ways to experience Europe’s most iconic cities.
Ready to start a trip through the lens of pop culture? Sparked by the global success of the Netflix serie: Emily in Paris, these themed tours invite travelers to step into Emily Cooper’s stylish world. Blending fashion, food, romance, and everyday urban charm. More than simple sightseeing, they are immersive storytelling experiences designed to make guests feel like protagonists in their own Parisian—or Roman—episode.
From the fiction to the reality: Emily-inspired experiences
Behind this phenomenon is a carefully curated collaboration model. Netflix has granted official rights for selected experiences through trusted partners. With Dharma Company playing a key role in developing and managing high-quality, brand-aligned tours. The tone of the experiences chosen reflects the spirit of the series itself: light, elegant, playful, and aspirational, yet deeply rooted in authentic local culture. These tours are not about rigid scripts, but about atmosphere—effortless chic, spontaneous moments, and that unmistakable sense of joie de vivre (or dolce vita) that Emily embodies.
Paris by Emily: what is happening under the Eiffel tower
Paris by Emily: what is happening under the Eiffel towerIn Paris, visitors can currently enjoy walking tours through Emily’s most recognizable neighborhoods, from Place de l’Estrapade to the Latin Quarter, stopping at iconic cafés, picturesque bridges, and fashion-forward streets. Some experiences focus on photography and Instagram-worthy spots, others on gastronomy, combining bakeries, pastry tastings, and champagne moments, all narrated with behind-the-scenes anecdotes from the show. The city becomes a living set, where fiction and reality blend seamlessly.
Rome by Emily: the heritage and the local culture
The concept has now expanded to Rome, where the Emily universe meets Italian elegance. The Rome experiences reinterpret the series’ tone through local flavors: aperitivo walks, historic piazzas, vibrant neighborhoods, wine tasting and culinary discoveries. It is all about the echo of Emily’s sense of wonder when faced with a new culture. From Trastevere to hidden food gems, these tours capture the contrast between French flair and Roman warmth, offering fans and travelers alike a stylish, contemporary way to explore the Eternal City—one episode, and one experience, at a time.
Emily in Rome wine tasting: Gourmetaly runs the experience for Dharma
We are proud to announce the beginning of Gourmetaly collaboration in managing the wine tasting experience in Rome with Emily. What will happen? Whether you are a fan of fiction or not, you will love this wine tasting. Led by professional wine experts and sommeliers, you will sit in a cozy bistro in the heart of Rome. The table setting will be in perfect Emily style for a two-hour experience that will immerse you in the world of local products and wines. How do Romans really eat? What are the authentic habits of Roman citizens? You will share pleasant moments with other travelers and Emily enthusiasts, bringing home an authentic high-quality experience… with a touch of style.
Where & when: Emily in Rome
Where & when: Emily in RomeYou will meet an expert sommelier and gastronomy enthusiast who will introduce you to a family of wine and olive oil producers from Lazio. This family has been a pioneer in renewing the reputation of Lazio wines, sparking a true revolution. The farm, now one of the most renowned wine producers in the region, has implemented new facilities in an area reclaimed from swamps thanks to land reclamation at the beginning of the 20th century. The family also runs a cozy bistro, making the experience akin to visiting a winery in the heart of Rome.
Being Emily for a day: the wine tasting
Being Emily for a day: the wine tastingWe’ll start by toasting our acquaintance with a delicious local-style spritz. Then move on to a guided tasting of four wines: rosé, white, and red. You will also learn how to appreciate extra virgin olive oil. During the tasting, we will savor fresh vegetables, cold cuts, and cheeses from small organic and niche producers. We will immerse ourselves in the wonderful world of food and wine pairings. It will be a fascinating and educational two-hour experience that will delight your palate.
Taste, play and cheers
Feel free to inquire about anything with your host—such as where Emily was filmed, for instance. In addition to discovering the filming locations, you might be intrigued by insights into the blend of reality and fiction, or what locals have to say about the cultural differences that underpin the story. You’ll receive a lovely Polaroid as a keepsake from your journey.
Rome by Emily wine tasting :Book Now!
